Why Field Activation

Every Shelf Tells A Story

At DKSH, we help brands show up with consistency and impact, right where it counts.

3-5 seconds

is all your brand has to capture consumer attention.

67%

of purchase decisions are made at the shelf.

4% of revenue

is lost due to poor execution resulting in out-of-stocks.

Who’s Behind the Shelf

Data-Driven.
Human-Powered.
Retail-Ready.

With over 20 years of experience in Field Activation, our integrated team connects brands to shoppers across modern and traditional retail channels, delivering visibility, availability, and performance at every touchpoint.

How Our Teams Deliver

Coverage

  • 26,000 stores across 7 markets
  • 6-day/week retail presence
  • 1,490 trained merchandisers

Coaching

  • Ongoing training & performance coaching
  • Seamless collaboration across categories and key accounts

Collaboration & Intelligence

  • Real-time retail analytics via POP6
  • Integrated team approach for execution and insights
Watch Us in Action

A Day In The Life of a Field Activation Merchandiser

Shelf Transformation

Before image
After image
Before
After
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2x Daily OOS Checking24-Hour Issue Resolution6-Day Coverage in High-Traffic Stores1st Day ImplementationReal-Time Performance Tracking

Interested to Partner With Us?

Contact Us